Web analytics gives us the opportunity to track the results of marketing efforts in real time. We can see who does what in the checkout flow and optimize our digital presence accordingly. A cornerstone within e-commerce. At the same time, a big question mark is often left concerning something equally important – the physical stores. Retail intelligence lets you connect your physical and digital data, so that you can measure and analyze the complete results.
There are many benefits to a measurable store flow. Depending on how the data points in the store are implemented, their values can be expanded and connected to sales figures. Is the product clearly displayed after launch? Does it sell? Is the store layout logical? Which part of the store gets the least amount of traffic? How does that affect our sales? Previously, the best answers we could hope for were educated guesses – often associated with time consuming collection of scattered data. Now we can replace guesswork with facts.Read more about what you can measure
Retail Intelligence is made up of a network of cameras that register the visitors movement in the store, without identification – the visitor remains anonymous. The system does not replace surveillance cameras – it is only installed for the specific purpose of measuring the store traffic.Read more about the technology
Retail Intelligence is a subscription service and the cost structure varies depending on the number and complexity of the data points required. But the low investment treshold makes it a solution well suited for both large retail chains and smaller individual players.Read more about pricing